How we got 1 million video hits in 3 days & became YouTube’s most watched video with “Table Connect for iPhone”
- Nino Leitner
- On February 2, 2012
This is something I meant to blog about literally forever, so here it is, finally. People who follow me on Twitter regularly might already be aware of this. This is about an amazing experience we made with a viral self-marketing campaign. First of all, check our video out, and then read and most importantly WATCH our “revelation” at TEDxVienna.
Our TEDx presentation – where the fake was revealed:
As you know, apart from my own film production company Nino Film, I am also partner in LOA Studio, a design studio that focuses on bringing together graphic design, video and animation to consistent brand experiences.
A while back we met up in Salzburg and I discovered that my buddy Lucas’s table looks just like a giant iPhone. That got us thinking. An hour later I was already shooting a video of the table with my 550D, onto which Stefan had put tracker points for later VFX compositing. Lucas and Stefan stood next to the table and mimicked iPhone gestures on a much larger scale.
Months later, after we realized how big this could be as a viral, Stefan found the time to put a lot of work into bringing the table to life by animating the iOS surface by hand in After Effects. He did a terrific job as he managed to make it look extremely real.
Before we posted the video online, we tried to stir the interest by putting up an intentionally crappy blog (see it here), where we talked about fake technical specifications, and displayed mock-up images of the (fake) table. Last but not least we put up a countdown for the release of the video.
Without expecting it, Engadget already reported about the project before the video was even online. Then we knew for sure: this was going to be big. As usual with interesting Engadget reports, the largest IT blog on earth, loads of other sites copied the news and so anticipation spread wide on the web.
When we finally posted the video, it went to 1 million hits within 3 days, 2 million within a week – and on one day it even became the most watched video in the world!
The media went crazy. Discussions whether it was fake or not were endless. Forbes, Wired, The Sun, Gizmodo … you name it. Everybody reported about it (see press clippings here).
What followed were an amazing few weeks with tremendous interest in the fake product – we still get buying requests today. I kid you not, we would probably be rich if we were able to build that table. And so we actually tried to find partners to do just that, but these efforts lead to nowhere – so we decided to reveal our secret, and we had the perfect opportunity at TEDxVienna in late 2011.
Watch the entire revelation of our viral fake right here – believe me, it has an explosive surprise 🙂 … and don’t forget, everybody in the audience expected the “first live demonstration of Table Connect for iPhone in public”, so they were VERY surprised 🙂
New 3D & film reel by LOA February 4, 2014 | Nino Leitner
Dan Chung’s Tsunami Aftermath HDSLR video challenges people’s expect... March 19, 2011 | Nino Leitner
News Shooter interviews cinema5D’s Johnnie Behiri & Nino Leitner... November 7, 2013 | Nino Leitner
Minute Review – Kessler Parallax January 28, 2014 | Nino Leitner
Majorca Masterclass, part 1 – Ending up in a Philip Bloom short film... June 19, 2011 | Nino Leitner
Gaber – Cookie factory – corporate film – UPDATED with behind-... December 31, 2010 | Nino Leitner
Varavon Pro Finder DSLR viewfinder video review... December 10, 2010 | Nino Leitner
8mm Vintage Camera – iPhone App Review January 8, 2011 | Nino Leitner
August 30, 2019
August 30, 2019
July 29, 2017
February 15, 2017
February 15, 2017
- Canon C300 Mark III - First Look Review & Impressions - Footage | CineD said […] announced, I shot a short film with it and fell in love with that camera – you can w...
- Lucas Triebl, Stefan Fleig & Nino Leitner: Table Connect : Penneylaneonline.com said […] Website: LOA Studio 2. Blog: Nino Leitner 3. […]
- Tom said I found this post while looking up what happened with an update gone wrong on a Sony PXW-X320 and th...
- Canon EOS Rebel T8i Announced – the Entry-Level DSLR Is Still Alive | HDR360pro.com said […] But, some of you probably remember more of the Rebel T2i/550D that came out in 2010 (here’...
- Chris B said Hey, we just shot on the RED Epic Weapon and had issues with “spanned clips”. We ended up stitching...
- Video Production Has Changed, Let's Record With Our Phones?! - Push ROI said […] started in video production during the DSLR revolution. In 2009 a lot of production compan...